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Kent Marketing – The Importance Of Twitter For Local Business
POSTED: September 25th, 2012

Twitter KentThe business environment has changed over the years, with most business transaction taking place on the internet it is vital the local small businesses embrace this new technology and start benefiting from the internet. The most effective way to market your local business and attract more customers is through the internet. The internet is the now the bridge to success or failure in the business world today. The social networking industry or sector is now also has a bearing on a businesses performance. Social networks such as Facebook and Twitter are now being used as a marketing tool and an instrument to conduct business a reach a wider audience.

The advantages of Twitter for a small local business are that you can communicate with people not only a local level but on a global scale, you can talk to business mates in India, Japan or Australia. With social networks you increase your market to a global audience from wherever you are.

The advantages of using twitter are you get to choose who you want to follow, so you can follow only those who are important to your business, this saves time and effort. You can choose who you want follow based on where they live so you can follow people in your city/street. Twitter is simple and very easy to use even a novice can use Twitter tools, these tools help you show your message to your clients even when your not online. You get to interact with the right people since you only follow those people who benefit from your small businesses services and products.

Important tips for using Twitter to improve your business market include Twitter Search. Twitter search is a Twitter tool were you can enter the name your city/town and the Twitter will provide you with a list of Twitter users in your area, the search tool is so advanced it provides you with clients within a 15mile radius.

Twellow is a Twitter and YellowPages combo, this provides a list of Twitter users, Twellowhood will give you access to your location on the map. Nearby Tweets lets you track you local Twitter clients and their Tweets, and with GeoFollow, you can track more than one client at a time. You can communicate with clients through Tweetup; Tweetup is Twitter service that allows face to face meeting between two or Twitter members. Most common users of Twitter are listed on Twitaholic, including those living in your City /town

As a small business you can join with other small businesses and form online groups, this way you can get information and tips from other businesses in your area you can also get feedback on various promotions which run as a business. Once you start new relationships on twitter its now up to you to convert those relationship to clients. To succeed as a small business you need to take advantage of the opportunities that Twitter offers you to connect with local Twitter followers and local businesses to improve and market your business.

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  • Roach says:

    Twitter is a great place to use if you want to quickly and easily get in touch with your customers. I use it a lot to help promote my website to search engines and talk to customers.

  • GAF says:

    I tend to not use Twitter for talking to customers. I use FaceBook instead because it allows for more discussion and a better way to share media in my experience. Instead I use Twitter to advertise my sites pages to search engines.

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