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Seo Services London – Seo Companies London
POSTED: March 23rd, 2013
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What are SEO services London and how will an SEO company in London help me?

SEO stands for Search Engine Optimisation. This involves optimising your website so it ranks well in the organic search results (also called natural search results) for your desired keywords, in other words, making your website search engine-friendly. The ultimate goal of SEO is to be on the first page of organic search results, preferably at the top position. SEO encompasses all the things you can do to get high rankings for your web pages on search engine results. The problem, is there is limit space available on the front page, and all your competitors want the same thing and it can get tricker when you have to deal with all the big national and global companies taking some of the space as well. It really does get very competitive.

Why do I need SEO Services In London?

I’m sure I don’t need to go into depth about  the value of having your web pages appear on search results; quite simply, the higher up your sites pages are in the rankings, the more people will find it and visit it.

So web pages that are highly ranked in search engine results get more traffic. Sites with pages getting more traffic get more chances to achieve their goals, i.e., make sales, drive traffic, promote a service, demonstrations, videos, social media campaigns, education.. the list goes on.

seo services

Search engines are there to provide a service to all of us. When someone types something in their search box, they are required to bring back the most relevant websites for the users search. If they didn’t, the user would go and use another way to find what they were looking for. Search engines need to work out how relevant your website is to the search term and why they should rank your site instead of your competitors. So if you want your site to come up ahead of the others then you need to do on-page SEO and off-page SEO.

On-Page SEO

On-page SEO is about having the right keyword density, meta tags, H1-H6 headings, image alt text, inner linking, policies, business addresses, as well as site directory structure. It’s a careful balance and one or two slips in the wrong direction can have a drastic effect on your position. It can be very easy to over optimise your pages.

Search algorithms are maturing all the time and there are continuous updates throughout the year, and what works one month may not work the next. What needs to be done nowadays for on-page optimisation is to make sure that page content is of a unique high quality, it must be well-written and contain useful and correct information highly-relevant to the targeted keyword. While targeted keywords should still be included in the main content, meta title, meta description, image alt tags and headline tags, it is best to not overdo it, as keyword stuffing is considered web spam and your site will be penalised by search engines such as Google.

seo services

Off-Page SEO

These involve external links to a site and are more important than On-Page SEO. Links from other sites are vital towards ranking well in search engines. The quality and quantity of links pointing to a site and what text the links contain are what the search algorithms primarily look into when ranking web pages. A site with the most amount of natural looking links from a variety of other sites pointing too it will be perceived as higher value and more relevant than those without.

How do I get back links to my site?

There is a variety of ways for a website to build back links. The safest and more natural method of building links to your website is through organic natural linking. A website which has interesting, unique and high quality regular content can drive visitors to it because other sites want to refer to it or recommend it. The link between the two sites is a natural link. For example, if you ran a property website and your local newspaper had written a recent article about the benefits of living in the area the house was for sale in, you could link from your property website to the newspaper article.

A second way of building links is by regularly taking part in forums and blogs. If you find such sites which are specific to your niche you can simply comment on the posts and forum topics participating in relevant subject matter. Most forums and blogs allow you to place a link to your website. You need to be careful not to promote your website as this is obvious to blog and forum owners and most don’t want to promote participants websites. They are looking for constructive feedback and conversation on the subject.

Article directory submissions are another way to gain links. There are literally 1000’s of article directories where you can get your website listed. Most allow you to place a short bio or resource box to yourself at the bottom of the article. This is the place where you can add your link. You can create unique article of related toptics to your business and submit them to the article sites. Make sure they are well written, provide information to the reader and hold the reader’s attention.

Directory submission, social booking, social networking and web 2.0 sites are a popular option for link building. Again, there are 1000’s and the more diverse and the higher quality the more valuable your link will be. Most will allow you to publish a short description of your website and publish a brand url link or keyword anchor text link back to your site.

Listed here are just a few of the most popular methods to growing your back links. Whatever you do make sure you do not post to link farms and spammy sites as search engines such as Google will pick up of this and devalue your website. Another important thing to remember is that Google is looking for natural link building, so sending 100’s of links per day to a one page of your site which has never previously had any links won’t look good. The key is to slowly build and spread you links out throughout your site over a period of time. SEO and linking is an ongoing process and you should be investing some budget into an SEO campaign on a monthly basis if you want to stay ahead of your competition.

 

link diversity

How Our London SEO Company Can Help Your Website?

When you invest in one of KMB’s SEO services London, you’ll know you be in safe hands. We’ve been studying SEO and Internet Marketing for over 15 years and know what it takes to get our clients ranking in the search engines.

Not only do we stay and the forefront of the latest search engine developments, but we’ll ensure that your site is operating within all guidelines and your SEO is safe and natural.

search engine optimisation

 seo services

 

  • choose your plan

  • These are search terms for your websiteKeywords
  • A diverse manual submission to online directoriesDirectory Submission
  • A variety of article submission sitesArticle Submission
  • Blog commenting on follow and no follow sites/forumsBlog Comments
  • Forum user profile links and biosForum Profile Links
  • Web 2.0 linksWeb 2.0 / Wiki / PDF Links
  • Web 2.0 sitesWeb 2.0 Creation
  • Steal some of your competitions link juiceCompetitors Link Building
  • Link to Pinterest, Flickr and other image sitesImages Promotion
  • PDF sharing sitesDocument Sharing (PDF)
  • Build targeted links to your links.2nd Tier Links
  • Local directory submissionLocal Directories
  • Local links and business NAP citationsLocal SEO; Citation Building
  • Spy on your competitionCompetitor Research
  • Study the variety of keywords and how many searches and competing sites they haveKeyword Research
  • On site website analysis and improvement suggestionsWebsite Analysis
  • On site SEO performance changesTitle Tag Optimisation
  • On site SEO performance changesMETA Tag Optimisation
  • On site SEO performance changesContent Optimisation
  • On site SEO performance changesH1-H6 Tag Optimisation
  • On site SEO performance changesAnchor Tag Optimisation
  • On site SEO performance changesInternal Link Building
  • Monthly keyword search engine ranking report Monthly Ranking Report
  • Monthly SEO report, ongoing improvements to you on and offsite optimisationMonthly SEO Report
  • We're also just a phone call or email awayUnlimited Support
  • There are no contracts to sign, you can cancel your package at anytime.Cancel Anytime
  • Website audits, monitor rankings, competitors and your link buildingOnline SEO Portal
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