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Kent Marketing – Social Media, It’s Not A Trend
POSTED: June 27th, 2012

Social Media is the Marketing Tool that will Make or Break Your Business

If you are not using social media as part of the marketing strategy for your business, then the only thing you are accomplishing is losing business to your competitors. Your competitors are using social media to attract new clients and communicate with existing ones. It is no longer a question of whether or not businesses should be using social media networking and marketing; the question is now how businesses should be integrating social media into its marketing mix.

It’s Not a Trend

Marketing is one of those tasks in a business that is necessary but daunting at the same time. It may also seem as if a new marketing trend comes along all the time and if you tried every one, you and your business would be broke. This, however, is not the case when it comes to social media marketing. This type of marketing is not a trend and is here to stay.

What this means for your business is that you need to learn how to leverage the power of social media now or suffer the consequences of lost customers and a decrease in profits later.

It Creates a Sales Force

Still not convinced that social media is a powerful tool for promoting your business and boosting your sales? Consider that the average Facebook user has about 140 friends. Assume that one of your clients mentions that they just bought your product or used one of your services and how great it was. You just received a positive advertisement for your business that reached at least 140 people.

Then, multiply the 140 people the initial message reached by the 140 people each of these friends has on their Facebook page, and now we’re are talking about some serious numbers.

And, all you had to do is create the platform for these conversations to take place and your sales force to start spreading the word for you.

It’s Free

When it comes to the marketing budget, it is always music to a business owner’s ears when they find out that the use of social media marketing is free. You or an employee should put together a social media marketing plan and someone has to implement the plan, but other than the time it takes to do this, social media marketing does not cost you or your business a dime.

Stop fighting it. Join the millions of small, medium, and huge corporations that are using social media as part of their marketing strategy today. If you continue to fight it, you may as well just refer your customers directly to your main competitor that is using social media. If you are ready to stop fighting it, then learn more about social media benefits, how it can boost your business, and the ways that avoiding this type of marketing can make or break your business.




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  • Roach says:

    I 100% agree with what you are saying. When social marketing came around I was very cautious to try it out as I was unsure if it would be useful and how long for (having previously spending a lot of directory submissions which are now deemed useless) but in the end I tried it myself without spending too much and it was very worth it.

  • GAF says:

    I agree it is not a trend. One thing I think is a trend though is the actual sites. MySpace and Bebo used to be huge and a great place to promote however that trend ended and FaceBook and Twitter is now more useful.

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